Unique natural bright whitening shampoo with long-lasting effect. Safe whitening formula with a rich fusion of nutritive natural extracts, indigo dye and optical brighteners. Eliminates the appearance of yellowing stains and highlights the natural brightness of the white coat. Rich with organic aloe vera, organic extra virgin olive oil and organic evening primrose oil for hydration, protection and rejuvenation of the skin and coat. Effective from the very first wash.
Concentration: Highly Concentrated. It can be diluted up to 32:1. Equivalent to 8000ml when diluted.
Suggested Hair types: White Coats
Designed for: Dog, Cat, Horse
Organic Aloe Vera
Aloe vera contains proteolytic enzymes that repair dead skin cells on the skin. It also acts as a great conditioner and leaves the coat smooth and shiny. It promotes hair growth, prevents itching on the skin, reduces dandruff and conditions the hair. Aloe Vera is rich in minerals, vitamins, and enzymes. It is anti-bacterial, anti-fungal, anti-inflammatory, counteracts redness, helps heal wounds and calms irritated skin.
Organic Extra Virgin Olive Oil
Naturally, olive oil has many anti-ageing antioxidants and hydrating squalene, making it superb for hair and skin. Olive oil has a moisturizing effect that nourishes the skin and provides a long-lasting shield of moisture to keep the skin smooth and supple. It also helps prevent dandruff and hair loss. Also, olive oil helps strengthen individual hair strands to avoid hair splits.
Organic Evening Primrose Oil
Evening Primrose oil has an amazing scent and it is a powerful ingredient for common skin woes like acne, wrinkles, and eczema. It is packed with Omega-6 fatty acids, crucial for healthy skin and nails. Evening primrose oil is an abundant source of fatty acids such as gamma-linolenic acid and antioxidants. Gamma-linolenic acid helps boost skin and hair regeneration, promoting hair regrowth. Nourishes the skin to ensure healthy hair growth.
Titanium dioxide is a naturally occurring oxide of titanium. It protects the skin from UVA radiation and is considered no risk of skin sensitivity. Because it is gentle, titanium dioxide is a great sunscreen active for sensitive, redness-prone skin. It also gives the coat an intense shine.
Vitamin E is a powerful antioxidant that may be effective at reducing UV damage in the skin. Vitamin E may help nourish and protect the skin from damage caused by free radicals. Also, vitamin E can help replenish the shine that the hair loses as a result of damage.
Panthenol (Vitamin B5)
Panthenol is used as an emollient and moisturizer because of its ability to bind to the hair providing hydration. Also, panthenol strengthens the hair shaft, strengthens the skin, counteracts eczema, itching, peeling skin, fragile coat, and hair loss. D Panthenol gives natural colour and lustre, adds volume, enhances the skin and coat quality, makes brushing easier, repairs damaged/worn coat and improves hair elasticity.
Glycerin is plant-derived. It is an emollient and humectant; it softens and moisturizes the skin by forming an oily layer on top that draws or traps water in/on the skin. It is used to treat many oily skin conditions, like acne and skin infections. It maximizes the healthiest hair possible.
Free from Potentially Harmful Ingredients
Brilliant White Shampoo contains No Oxygenate, SLS (Sodium Lauryl Sulphate), Artificial Colorants, Parabens, Animal Derivatives, Mineral Oil, Ethanolamines, GMOs (Genetically Modified Organisms), Detergents, Propylene Glycol. It is Vegan, Gluten-Free, Carbon Neutral & pH Balanced.
Water, Glycerin, Aloe Barbadensis*, Natural Coconut and Rapeseed Derived Surfactants, Natural Bentonite Clay, Panthenol, Mild Preservative System, Conditioner, Extra Virgin Olive Oil, Titanium Dioxide, Evening Primrose Oil*, Vitamin E, Fragrance.
*Organically Cultivated Ingredients